A rather large player in the Industry, NJOY has a new e-liquid line created by folks already in the game. A very slick move on their part.
It will be extremely interesting to see how this line is received by the community.
Is this a good thing or a bad thing? Not sure really… but I wonder if having a company like NJOY, getting into the e-liquid flavor and open system game, has the potential to benefit us all in our fight ( or crush competition due to their distribution lines 🙂 ). You decide.
I’ve been invited out to NYC this weekend to try the line. Here’s more info for ya…
The website can be found HERE.
Here’s the intro video…
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