I had the honor or attending the Beyond The Cloud premiere screening in Paris France this past weekend.
You can now watch it below, or on YouTube.
I want to sincerely thank Ghyslain, Sebastien, Patrick, and all involved with this movie and the premiere. I’m very proud to be part of it.
Co-makers Ghyslain ARMAND / Sebastien DUIJNDAM
Producer Patrick Bedué Vapexpo – Co-presented with the Vaping Post
Beyond the cloud is a socially-aware documentary that witnesses societal changes that arouse with the emergence of the electronic cigarette. Smokers, but also dual users and vapers, whether enthusiastic or worried, open up to our camera. In order to see more clearly into this phenomenon, a renowned sociologist also decrypts the societal trends associated to the e-cigarette.
In the second part of our documentary, we give the speech to international experts, physicians, researchers and health professionals, who got interested in this topics. From a scientific angle, our camera captures the future challenges to take up in the framework of risk reduction.
Political and public health opennesses conclude the overview of this topic. Leading figures, struggling to modernize our political systems, are facing legal constraints and share with us their doubts and hopes. They are the witnesses and the actors of a societal evolution that has been swept by our camera.
Cheered as a miracle by customers, the e-cigarette also appears as the new devil. Beyond the cloud takes you on a journey that, we hope, will help you form your own opinion on the e-cigarette, which might actually be the hottest topic of public health.
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