{"id":13602,"date":"2016-08-08T13:24:23","date_gmt":"2016-08-08T17:24:23","guid":{"rendered":"http:\/\/www.tasteyourjuice.com\/wordpress\/?p=13602"},"modified":"2016-08-08T13:25:55","modified_gmt":"2016-08-08T17:25:55","slug":"from-the-ava-countdown-to-vaping-prohibition-begins-as-fda-rules-take-effect","status":"publish","type":"post","link":"https:\/\/www.tasteyourjuice.com\/wordpress\/archives\/13602","title":{"rendered":"FROM THE AVA – Countdown to Vaping Prohibition Begins as FDA Rules Take Effect"},"content":{"rendered":"

Countdown to Vaping Prohibition Begins as FDA Rules Take Effect<\/span><\/p>\n

New rules are a \u2018win\u2019 for Big Tobacco, says Wells Fargo analyst<\/strong><\/b><\/p>\n

WASHINGTON, D.C. — Today, the American Vaping Association (AVA), a leading voice for the benefits of vapor products and electronic cigarettes, is warning that new rules on vapor products going into effect today from the Food & Drug Administration (FDA) will harm public health and close thousands of businesses.<\/span><\/p>\n

\u201cIt is a misnomer to refer to what the FDA is doing as \u2018regulation,\u2019\u201d says Gregory Conley, President of the AVA. \u00a0\u201cThis isn\u2019t regulation; it\u2019s prohibition for all but Big Tobacco and perhaps a couple of companies with big Wall Street investments.\u201d<\/span><\/p>\n

In tobacco country, meanwhile, things are looking much brighter. This morning, Bonnie Herzog, a managing director for Wells Fargo, declared in a <\/span>research briefing<\/u><\/a>, <\/span>\u201cWe expect to see a continued shift in consumption of e-cigs \/ vapor back to combustible cigs as e-cig choices become more limited — a net \u2018win\u2019 for big tobacco.\u201d<\/strong><\/b> \u00a0<\/span><\/p>\n

\u201cFDA\u2019s rule freezes the market as of today. \u00a0In two year’s time, 99.9%-plus of vapor products will be banned,\u201d continues Conley. \u00a0\u201cThese bans will not happen for health reasons, but because manufacturers simply cannot afford to spend millions of dollars to gamble on whether the FDA will allow them to stay in business.\u201d<\/span><\/p>\n

(Conley has authored an article, <\/span>\u2018August 8, 2016 –What Does it Mean for Vaping<\/u><\/a>?\u2019 that details the specific rules that go into effect today.)<\/span><\/p>\n

“Thanks to the FDA, it will now be easier for a new Marlboro cigarette to come to market than to continue marketing products that are indisputably far less hazardous than smoking,\u201d says Conley. \u00a0<\/span><\/p>\n

The AVA, who is a plaintiff in a <\/span>lawsuit<\/u><\/a> challenging the FDA\u2019s regulations, does not oppose federal regulation of vapor products, but believes that any regulations must allow for the existence of a diverse and evolving marketplace that caters to the needs of smokers looking to quit.<\/span><\/p>\n

“In their landmark report \u2018<\/span>Nicotine Without Smoke<\/u><\/a>,\u2019 the Royal College of Physicians cautioned that while governments should regulate vapor products, great care must also be taken not to slow the development of these reduced-harm alternatives,\u201d says Conley. \u201cThis rule not only halts innovation, but it rolls back existing technology over a decade.”<\/span><\/p>\n

The AVA estimates that vaping has helped over 10 million people quit smoking worldwide.<\/span><\/p>\n

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