American Academy of Pediatrics<\/em>\u00a0to grossly accelerate the PMTA deadline in another lawsuit and sought similar relief in that federal lawsuit. \u00a0In addition, Juul\u2019s designated VTA Board member participated in the VTA Board meeting held to consider the lawsuit against FDA, but never objected. \u00a0In fact, the vote to move forward with the lawsuit was unanimous. \u00a0Prior to the meeting, Juul had the relevant documents relating to VTA\u2019s consideration of a potential lawsuit against FDA, but never objected or expressed opposition to the action.<\/p>\nFrom its inception, VTA policies have consistently focused on creating and preserving a diverse marketplace of products for adult consumers desiring an alternative to smoking cigarettes. \u00a0A diverse marketplace includes both open system devices and closed system or \u201cpod\u201d devices. A diverse marketplace includes vape shop small business and convenience store options for adult smokers to access products. \u00a0A diverse marketplace includes the many flavor options adult smokers have been purchasing in lieu of the same old tobacco and menthol flavors that are sold by Big Tobacco. A diverse marketplace includes e-liquids containing a variety of nicotine levels, including zero nicotine, to provide adult smokers with the option to reduce their nicotine intake.<\/p>\n
We appreciate Juul\u2019s past attempts to collaborate with VTA. \u00a0We recognize that some decisions made by VTA on behalf of the industry may not perfectly align with the interests of every one of our members. However, we believe our strength as a trade association is our diverse membership.<\/p>\n
VTA is organized so that no single member, no matter how large, can dictate policy. \u00a0We put our decisions through a regimented process to make sure they are based on sound and strategic rationale. \u00a0We avoid taking reactionary positions based on transitional moments or the news of the day and remain focused on securing the long-term future of a diverse and well-regulated vapor industry.<\/p>\n
As a reminder of what is at stake, the\u00a0FDA recently warned<\/a>\u00a0that a precipitously accelerated PMTA deadline would lead to the \u201cmass market exit of ENDS\u00a0products\u201d and cause adults who have quit to return to smoking – a “public health outcome which\u00a0should be avoided if at all possible.\u201d \u00a0VTA\u2019s and Vapor Stockroom\u2019s lawsuit against the FDA was filed to avoid that \u201cmass market exit\u201d about which FDA warned and to preserve the diverse and vibrant industry of companies dedicated to providing adult smokers an alternative to deadly cigarettes. \u00a0VTA stands by its decision to defend the interests of all vapor companies, and the thousands of small businesses in the U.S. that will be put out of business without the relief requested in our lawsuit.<\/p>\nVTA is proud of its rapidly growing membership. \u00a0We are committed more than ever to advocating for rational regulations that will ensure the availability of a diverse array of product options for adult smokers.\u00a0 We simply ask that all other vapor companies which believe in our vision of a diverse and vibrant marketplace join us in our fight.<\/p>\n
Thank you for all that each of you do everyday to defend the promise of vapor!<\/p>\n
VTA<\/p>\n
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