{"id":19754,"date":"2019-10-22T13:52:16","date_gmt":"2019-10-22T17:52:16","guid":{"rendered":"http:\/\/www.tasteyourjuice.com\/wordpress\/?p=19754"},"modified":"2019-10-24T18:40:32","modified_gmt":"2019-10-24T22:40:32","slug":"television-big-tobacco-lets-step-it-up","status":"publish","type":"post","link":"https:\/\/www.tasteyourjuice.com\/wordpress\/archives\/19754","title":{"rendered":"TELEVISION, BIG TOBACCO & LET’S STEP IT UP!"},"content":{"rendered":"

What prompted me to write this article is the rash of nicotine vaping related television commercials I’ve been seeing at night all from our friends at Big Tobacco.<\/p>\n

This may lead people to believe that Big Tobacco cares about our health.\u00a0 They care about tobacco harm reduction much like those who CREATED the vaping industry.\u00a0 They don’t.\u00a0 Not even a little bit.\u00a0 If they did, they’d stop selling cigarettes, period.<\/p>\n

If they did, as Dimitris said on the panel in France, they would fight along side us.\u00a0 They would fight against 21+, they would fight for flavors, they would fight for an adult’s right to make a choice, to save their life.<\/p>\n

Speaking of flavors, let’s be honest folks… Big Tobacco DOES NOT WANT FLAVORS!!\u00a0 They cannot compete with flavors.\u00a0 They cannot flavor their cigarettes.<\/p>\n

So why is Big tobacco in the vapor space now?<\/p>\n

Because vaping works, and they know that.\u00a0 Because they need to compete.\u00a0 Because they need to protect their revenue stream.<\/p>\n

If the industry WE<\/strong> created did not work, was not satisfying, was not more successful than all the cessation products on the market today… they would not be in the game.\u00a0 They would continue to sell cigarettes, they would continue to kill people, and tobacco harm reduction wouldn’t even be a thought in their pretty little heads.<\/p>\n

Oh, and let me stress that… WE<\/strong> created this industry.\u00a0 This industry was born on the net.\u00a0 It was propelled by forums, and Facebook groups, and YouTube channels.\u00a0 It was all of us together that created the vaping industry.\u00a0 Although the industry, to its detriment, may have lost it’s way for a while and forgot about the smoker, the industry was created to save lives.\u00a0 Can’t say the same for those who sell cigarettes and are NOW getting into the vaping game.<\/p>\n

They may claim to care.\u00a0 They may hide behind the shield of tobacco harm reduction, but I would hope most people can see through that as they continue to sell a product responsible for 480,000 deaths in the United States per year.<\/p>\n

So with all the negativity towards vaping right now, why do they continue to spend advertising dollars on big ticket items such as TV commercials.?\u00a0 Well, they can afford it for one, but I also think it’s something we can learn from.<\/p>\n

More people now know about vaping then ever before.\u00a0 It’s all over the news.\u00a0 Sure, for the most part it’s negative, but more and more positive information is and will be coming out.\u00a0 People are going to be hearing both sides of the story.\u00a0 Maybe smart people will begin to ask questions.\u00a0 Maybe smart people will begin to wonder why over in the EU vaping is embraced, supported, recommended, and you can even find vape shops in hospitals.\u00a0 Maybe smart people will begin to piece together what’s REALLY going on in the United States and it ain’t about health.\u00a0 Maybe smart people will realize, that if they smoke, they can potentially save their lives with nicotine vaping.<\/p>\n

With this in mind, maybe we as an industry need to target those smart people.\u00a0 The adult smoker who is interested in tobacco harm reduction.\u00a0 The adult smoker who never even heard of vaping until now and is asking questions about it.\u00a0 We need to step it up, not slow it down.\u00a0 \u00a0 We need to step it up by going back to the basics, by creating a responsible and approachable industry, by focusing on tobacco harm reduction and the adult smoker, and by coming together and putting out positive PR on vaping.<\/p>\n

You know what the beauty is of positive PR on vaping?\u00a0 It’s not lying.\u00a0 It’s telling the truth.\u00a0 It’s getting the truth to the public who have a bad taste in their mouth right now about vaping due to the misinformation they’ve been force fed by our news outlets and our government.<\/p>\n

Let continue to remain positive, continue to tell the truth about vaping, and continue to spread the message of tobacco harm reduction.\u00a0 Maybe, just maybe, this can all be used to our advantage.<\/p>\n

Vape Happy My Friends!!<\/p>\n

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