In conclusion, this FDA announcement is definitely a positive step, but there should be a follow up. The current regulatory framework is extremely expensive and complex, and will largely create an oligopoly and stifle innovation. Unless changes in the process and requirements of acquiring a license are implemented, the change in the deadline for submissions will just delay the virtual elimination of the e-cigarette market as we know it today. Of course regulation and product standards are needed, but the FDA needs to find the ideal balance in preparing a reasonable, realistic and proportionate regulatory framework.
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