E-Liquids Misleadingly Labeled or Advertised as Food Products

Nothing like writing a fun post like this from Germany…

For years we’ve been warning the industry about this.
For years we’ve been saying this kind of marketing would affect the industry in a negative way.
For years we’ve been saying this would hurt those who are doing things the right way.
For years we’ve been saying all the science in the world can’t help us to defend this behavior.
For years we’ve been saying packaging like this would be held up in meetings just like you see below and used against us.

I’ve never seen a more self-destructive industry.
We continue to toy with this life saving technology.
This is publicity we don’t need.
This is attention we don’t need.
When will we learn?

I hope they made their money at the industry’s expense.

I have a strong feeling that this is only round one.

Click the image below to be taken to the entire story…