“Backed by a three-year, $๐ญ.๐ฐ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ด๐ฟ๐ฎ๐ป๐ from the National Institutes of Health, National Cancer Institute, and U.S. Food and Drug Administration, the scholars aim to address a paradox presented by the required warnings. โYou have this potential therapeutic use for one population and a harmful use for another,โ said Jeff Niederdeppe, associate professor of communication in the College of Agriculture and Life Sciences. โThe trick is, how do you deter young people from starting but not prevent smokers from trying to quit through using e-cigarettes?โ The researchers will again take advantage of a mobile communications lab to reach hundreds of test participants in multiple states. Eye-tracking stations will help show which ad content attracts viewersโ attention, revealing how often and for how long they focus on text and images in different areas. Potential e-cigarette warning strategies could focus more on youth, Niederdeppe and Byrne said, highlighting, for example, evidence that nicotine can harm developing brains or increase anxiety and depression. Or they could target adults, perhaps stating that e-cigarettes should only be used by adults who are trying to quit smoking.”
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Study takes on e-cigarette warning โparadoxโ
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