“British American Tobacco (BAT) reported better-than-expected annual profits on Thursday, helped by higher pricing of its cigarettes, and said it is confident of resuming sales of flavoured e-cigarette pods in the US despite a ban. “It’s not a ban forever,” chief marketing officer Kingsley Wheaton told Reuters, adding that BAT is confident its flavoured products will be approved by the US Food and Drug Administration (FDA) and go back on the market. Despite the ban, the FDA will consider applications to sell these products and has given e-cigarette makers until May 22 to submit them. BAT said it is going to file applications for a range of flavours.”
BILL TARLING — Big Tobacco companies have immensely deep pockets and can easily afford the costs towards seeking PMTA approval — knowing that most of the competing consumer based industry, which developed the successful harm reduction market and real e-liquid vaping products will be forced out of business due to the prohibitive costs to file a successful PMTA
ARTICLE LINK:
Higher cigarette prices help the maker of Lucky Strike raise profits
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